4 Ecommerce Funnels That Beat Walmart
and Launched a Million-Dollar Shopify Store
4 Ecommerce Funnels That Beat Walmart and Launched a Million-Dollar Shopify Store
We made a list of the 4 most profitable offers from ColorIt.com including the winning strategies behind their success, the landing pages that make them work, and the one tool you need to copy them.
We made a list of the 4 most profitable offers from ColorIt.com including the winning strategies behind their success, the landing pages that make them work, and the one tool you need to copy them.
We made a list of the 4 most profitable offers from ColorIt.com including the winning strategies behind their success, the landing pages that make them work, and the one tool you need to copy them.
We made a list of the 4 most profitable offers from ColorIt.com including the winning strategies behind their success, the landing pages that make them work, and the one tool you need to copy them.
These are the 4 top ecommerce funnels from ColorIt, a Shopify store that makes millions a year selling coloring books online.
But when the company first got started, they ran into a BIG problem: competition.
Hundreds of online stores sell coloring books — including billion-dollar corporations like Walmart, Target and Amazon that can afford to sell cheaper versions for 75% less.
So how did ColorIt sell thousands of $18 coloring books to people who could have bought one for $4 from an established brand?
They got creative with these 4 next level ecommerce funnels.
These are the 4 top ecommerce funnels from ColorIt, a Shopify store that makes millions a year selling coloring books online.
But when the company first got started, they ran into a BIG problem: competition.
Hundreds of online stores sell coloring books — including billion-dollar corporations like Walmart, Target and Amazon that can afford to sell cheaper versions for 75% less.
So how did ColorIt sell thousands of $18 coloring books to people who could have bought one for $4 from an established brand?
They got creative with these 4 next level ecommerce funnels.
And in this article, their Chief Marketing Officer Michael Jackness shares the strategies behind these funnels, the landing pages that make them work, and the only marketing tool you need to copy them in minutes.
20 Free Downloads
Offer Page
Offer Page
A value-first offer page that generated 1,000s of new leads and sales from Facebook.
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12 Days of Christmas
Flash Sale
Flash Sale
A 12-day flash sale to spike your holiday revenue and save you a ton on ad spend.
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About Us Sales Page
(#1 Money-Earning Page)
(#1 Money-Earning Page)
A sales page that steals customers from Walmart by embracing brand and small business.
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Deep Discount
Product Page
Product Page
A cheap way to get your products into the hands of new customers
(and get them to buy again).
(and get them to buy again).
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20 Free Downloads
Offer Page
Offer Page
A value-first offer page that generated 1,000s of new leads and sales from Facebook.
12 Days of Christmas
Flash Sale
Flash Sale
A 12-day flash sale to spike your holiday revenue and save you a ton on ad spend.
About Us Sales Page
(#1 Money-Earning Page)
(#1 Money-Earning Page)
A sales page that steals customers from Walmart by embracing brand and small business.
Deep Discount
Product Page
Product Page
A cheap way to get your products into the hands of new customers
(and get them to buy again).
(and get them to buy again).
And in this article, their Chief Marketing Officer Michael Jackness shares the strategies behind these funnels, the landing pages that make them work, and the only marketing tool you need to copy them in minutes.
FUNNEL #1
20 Free Downloads Offer Page
Audience: COLD TRAFFIC
Goal: LEADS, SALES
20 Free Downloads Offer Page
Audience: COLD TRAFFIC
Goal: LEADS, SALES
Landing Page: https://lebowskifest.com/
Compared to email marketing, Facebook advertising is expensive.
That’s why ColorIt created this ingenious funnel to generate leads and transition them to their email list.
They start the funnel by advertising a lead magnet on Facebook: They offer 20 free coloring page downloads in order to get email opt-ins into their funnel. Why so many?
Well that’s the smartest part: They don’t deliver all 20 pages at once. Instead, they stretch the email sequence to 40 days by delivering one page every other day. And on the days in between, they send additional content about their products and brand.
That’s 40 days of marketing that would have cost an arm and a leg on Facebook!
“Now we have 40 tries to turn someone into a customer,” says Michael,
“Instead of just that split second interaction on Facebook.”
“Now we have 40 tries to turn someone into a customer,” says Michael, “Instead of just that split second interaction on Facebook.”
And during that time, they have the customers’ full attention because they’re delivering value.
“People love these emails, because they’re getting something for free. Our open rates for these promotions are usually over 35% — that’s more than double the industry average.”
This funnel has resulted in over 12,663 email opt-ins at $0.30 per lead, and dramatically reduced the cost of acquiring a new customer on Facebook from $12 down to $2.
And with each free download they send, ColorIt trains new subscribers to open their emails — a smart way to keep open rates high in the future.
How to Use it in Your Business
Looking for a cheaper way to get customers? Try running this funnel to cold traffic.
Create a landing page offering a lead magnet — like a free download, tips list or training video. (ColorIt created theirs using the Zipify Pages app, a drag-and-drop page builder for Shopify stores.)
Now that you have these opt-ins on your email list, take a page out of ColorIt’s book and stretch out your content delivery window. This way you have more time to build a relationship and generate sales.
PRO TIP:
In between these delivery emails, send content about your brand. Once you’ve established a relationship, try making a few product offers.
FUNNEL #2
12 Days of Christmas Flash Sale
Audience: WARM TRAFFIC
Goal: SALES
Each year, holiday campaigns get tougher for small brands.
With more competition than ever on Facebook, do-it-yourselfers like ColorIt are getting crushed by huge brands with massive budgets.
So ColorIt found a way to capitalize on holiday customers when they weren’t being bombarded by offers and before ad prices got out of control (i.e., between Cyber Monday and mid-December).
On the last day of November, they send this “12 Days of Christmas” sale announcement to their email subscribers and pixeled lists. Then, from December 1 - 12, they run one single-product flash sale each day.
“Since we implemented this promotion,” Michael says, “December is 2x the revenue for us.”
The best part? ColorIt stocks up on new leads first.
In October, they run a lead-generation funnel similar to the one we just covered (this time it’s called the “12 Free Drawings of Christmas”), then use this Holiday Sale to monetize their new leads.
"At a time when store owners are spending a ton on ads for very few sales, Michael says, “I was getting a lot of really cheap email addresses, and a bunch of sales through email marketing and retargeting.”
How to Use it in Your Business
Looking for a cheaper way to get customers? Try running this funnel to cold traffic.
Create a landing page offering a lead magnet — like a free download, tips list or training video. (ColorIt created theirs using the Zipify Pages app, a drag-and-drop page builder for Shopify stores.)
Now that you have these opt-ins on your email list, take a page out of ColorIt’s book and stretch out your content delivery window. This way you have more time to build a relationship and generate sales.
PRO TIP:
Don’t forget to bulk up your email subscribers and pixeled lists by running a lead generation campaign the month before.